Which one do you believe?
Bing Ads just tweeted (over on Twitter funnily enough) that Bing now has 25% PC market share in the UK. They tweeted an article by netimperative which uses a Comscore report from July 2017.
Now I am not one to take things as read, so I did some digging and found another report by Statista for July 2017, which clearly shows Bing only has 11.06% market share.
The difference between the two reports is that Statista takes into account mobile and tablet searches as well as desktop. So that may explain the difference somewhat. It still seems like a big difference to me and I really do wonder how accurate either of the two reports really is.
One thing is for sure though, mobile usage is really important and it feels like Bing Ads are conveniently forgetting mobile in an attempt to make Bing sound better than it really is.
So which one do you believe?
Here is the netimperative article -> http://www.netimperative.com/2017/10/pc-search-trends-bing-catching-google-uk-25-market-share/?utm_source=t.co&utm_medium=referral
Here is the Statista report -> https://www.statista.com/statistics/280269/market-share-held-by-search-engines-in-the-united-kingdom/
Finally, here is the link to the tweet -> https://twitter.com/BingAds/status/925028285607792640