Which one do you believe?
Bing Ads just tweeted (over on Twitter funnily enough) that Bing now has 25% PC market share in the UK. They tweeted an article by netimperative which uses a Comscore report from July 2017.
Now I am not one to take things as read, so I did some digging and found another report by Statista for July 2017, which clearly shows Bing only has 11.06% market share.
The difference between the two reports is that Statista takes into account mobile and tablet searches as well as desktop. So that may explain the difference somewhat. It still seems like a big difference to me and I really do wonder how accurate either of the two reports really is.
One thing is for sure though, mobile usage is really important and it feels like Bing Ads are conveniently forgetting mobile in an attempt to make Bing sound better than it really is.
So which one do you believe?
Here is the netimperative article -> http://www.netimperative.com/2017/10/pc-search-trends-bing-catching-google-uk-25-market-share/?utm_source=t.co&utm_medium=referral
Here is the Statista report -> https://www.statista.com/statistics/280269/market-share-held-by-search-engines-in-the-united-kingdom/
Finally, here is the link to the tweet -> https://twitter.com/BingAds/status/925028285607792640
by “did some digging” you mean “googled it” right? ;)
by “did some digging” you mean “googled it” right? ;)
by “did some digging” you mean “googled it” right? ;)
Jean-Loup Rebours-Smith yes, which might make it biased as well.
Jean-Loup Rebours-Smith yes, which might make it biased as well.
Jean-Loup Rebours-Smith yes, which might make it biased as well.
I suspect the Bing usage numbers may be inflated due to it being the default search engine on Windows 10 but how much that contributes to its total use is up for debate.
I suspect the Bing usage numbers may be inflated due to it being the default search engine on Windows 10 but how much that contributes to its total use is up for debate.
I suspect the Bing usage numbers may be inflated due to it being the default search engine on Windows 10 but how much that contributes to its total use is up for debate.
I also question the quality of the article by netimperative. They have cited the Comscore report, but there is no link to it, making it harder to validate.
I also question the quality of the article by netimperative. They have cited the Comscore report, but there is no link to it, making it harder to validate.
I also question the quality of the article by netimperative. They have cited the Comscore report, but there is no link to it, making it harder to validate.
Jean-Loup Rebours-Smith “I googled it” sounds better than “I binged it”… :D
I wonder what their definition of “a PC” is – does it include Apple desktop hardware? Does it include computers running Linux? I can’t believe Bing is used much on those.
Jean-Loup Rebours-Smith “I googled it” sounds better than “I binged it”… :D
I wonder what their definition of “a PC” is – does it include Apple desktop hardware? Does it include computers running Linux? I can’t believe Bing is used much on those.
Jean-Loup Rebours-Smith “I googled it” sounds better than “I binged it”… :D
I wonder what their definition of “a PC” is – does it include Apple desktop hardware? Does it include computers running Linux? I can’t believe Bing is used much on those.
Personally I wouldn’t dream of using Bing unless I was forced into it.
Personally I wouldn’t dream of using Bing unless I was forced into it.
Personally I wouldn’t dream of using Bing unless I was forced into it.
https://plus.google.com/+ColinJonesPonder/posts/cbJyVDbHuzv
https://plus.google.com/+ColinJonesPonder/posts/cbJyVDbHuzv
https://plus.google.com/+ColinJonesPonder/posts/cbJyVDbHuzv
Yikes Colin Jones That’s definitely one good reason not to use Bing!
Yikes Colin Jones That’s definitely one good reason not to use Bing!
Yikes Colin Jones That’s definitely one good reason not to use Bing!
Exactly.
Exactly.
Exactly.
Isn’t DuckDuckGo using Bing as their underlying search engine? I know some people who use it because they have some irrational fear of google spying on them
Isn’t DuckDuckGo using Bing as their underlying search engine? I know some people who use it because they have some irrational fear of google spying on them
Isn’t DuckDuckGo using Bing as their underlying search engine? I know some people who use it because they have some irrational fear of google spying on them
Since PC also doesnt mean mobile or tablets, I can believe both.
Since PC also doesnt mean mobile or tablets, I can believe both.
Since PC also doesnt mean mobile or tablets, I can believe both.
Tho yes, ignoring mobile is bad business, it doesn’t invalidate the PC numbers.
Tho yes, ignoring mobile is bad business, it doesn’t invalidate the PC numbers.
Tho yes, ignoring mobile is bad business, it doesn’t invalidate the PC numbers.