Ads that block content until you do something
There is a trend in advertising to block content from readers until they actively do something. Usually it involves answering a short survey like the one below, or it could be selecting a preference for a particular type of product. Whatever the specifics, the content only appears after you have responded to the advert.
So the question is, how do you respond in situations like this? Do you leave the page immediately and the article unread? Do you skip the interstitial (that’s the technical term for this sort of advert) and read the article, or do you in fact do what the advert is telling you to do and then read the article?