Google are gunning for interstitials next
Interstitials, being those annoying pop ups and the like that prevent visitors from consuming the content they want to see.
There are a few exceptions that won’t be penalised, like cookie disclaimers and age verification. It’s still advisable to tread carefully though, or your site may experience problems when 2017 comes around.
Originally shared by Heart Internet
Google to get serious and punish intrusive interstitials with a ranking penalty in 2017 http://ow.ly/vuRM305OXGj