The ever changing world of search
Lots of great points in this week’s Whiteboard Friday. I think the key take away is this, SEO should be there to support your other marketing efforts. Simply performing SEO and expecting to get traffic is not enough these days.
Originally shared by Rand Fishkin
Google’s Changes Have Created More SEO Value for Those w/ Loyal Audiences
New WB Friday: http://bit.ly/LoyaltyBeforeSEO
This week, I’m talking about 5 changes Google’s made over the last few years that have resulted in a powerful bias in the organic results toward those sites and brands that have built up loyal audiences. Also included – some marketing tactics that can help build loyalty.