It is all about adding value
Unique content on it’s own will not win your site visitors.
I could write a very short story about a potato that works as an accountant if I wanted to. It would be unique I am sure, but it wouldn’t have any value to anyone on this planet.
At least I hope not!
Instead, I am going to share Rand Fishkin’s Whiteboard Friday. That DOES have value!
Originally shared by Rand Fishkin
Unique Content Is Not Enough
To achieve the goals modern web marketers need, our content instead must provide unique VALUE – that is, it must give searchers, social media users, and visitors of all kinds a value they cannot get elsewhere.
That’s the topic of this week’s new Whiteboard Friday: http://bit.ly/1tPIg7c