If Microsoft is no longer the dominant force…
…will businesses start thinking outside the Windows and Microsoft Office box?
Originally shared by Eli Fennell
Microsoft’s New ‘Market Share’ is 14%
Building on the “Culture Change” encouraged by Satya Nadella, Microsoft COO Kevin Turner is making the hard admission: his company no longer controls over 90% of the Personal Computing market. Not even close.
Instead, Mister Turner confesses, the ‘real’ figure is about 14%, as a measure of the total device market that includes traditional PC’s, smartphones, and tablets.
We might question even this optimistic figure, as much of it is made up of desktop and laptop Windows PC’s, whereas Microsoft is essentially nowhere in mobile devices which are becoming the 1st and 2nd “go to” devices for personal computing, with PC’s occupying an important but nonetheless lagging 3rd against smartphones and tablets for consumers.
PC’s still dominate the workplace in general, despite the BYOD movement many companies still haven’t caught up with. Unfortunately for Microsoft, the largest growth markets now will be found in the consumer market, where iOS and Android are very much the preferred platforms.
All hope is not lost, however, as Microsoft is growing at a strong clip in the cloud market with Windows Azure and Office 365. Nadella has described the new Microsoft as “Cloud and Mobile First”, and they can at least claim growing success in the former.
Microsoft got to the sad state of an afterthought in the personal computing and internet markets they helped build by deluding themselves about how far behind they were. Only brutal self-honesty will set them on the path of growth again. Luckily, it appears they are quickly developing that introspective skill.
#Microsoft #Windows #CloudComputing