Blendle: A radical experiment with micropayments in journalism, 365 days later
There is a lot of talk about ad blocking software, good website design and also the decline of the newspaper industry. Traditionally newspapers have been funded by a combination of a cover price and advertising. The rise of digital mediums has vexed many publishers, because people don’t like to subscribe in lieu of a cover price and advertisers only want to spend money if a website can guarantee x number of eyeballs seeing their ads. The end result is that more and more advertising is thrown onto publishers websites, making for a very poor user experience.
Hence the rise of ad blockers and the continuing decline of journalism and independent websites.
The Dutch startup Blendle just may have found a way round all of that.