Sharing is good
I wrote this short piece for Sell Buy Bid, to help new sellers using the site. However, it stands up as a general piece of advice for anyone with any type of content on any website.
Old hands at SEO will know this already, you can have the most richly engaging 10X content in the world, but you still need to tell people about it. Whether it be with an ad campaign, word of mouth, social media or something else, it needs to be part of the marketing/SEO mix.
Thankfully, the social media route is easy enough for any business owner to get to grips with and it doesn’t cost a penny.