Keywords vs Topics
In the red corner we have that old favourite of SEO’s everywhere, keywords!
Over in the blue corner, we have the newcomer that is making everyone take notice, topics!
It’s time to start this special match for site rankings. Which one will win?
———-
I don’t know why I imagined a boxing match or Rand Fishkin as the referee, but there you have it. Are either of the contestants best placed to win in terms of SEO, or more to the point, should they be mutually exclusive?
https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday
https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday