How to Use Hosted Blog Platforms for SEO & Content Distribution
Hosted blog platforms (like LinkedIn and Medium) have some very powerful effects if used correctly. Especially with it comes to content distribution.
However, you don’t own the platform and so there is always going to be an element of risk. Rand Fishkin highlights one of the risks, in that sites like LinkedIn could one day reduce the reach of your content in a similar way to Facebook’s tinkering with post reach for brands. There are of course other downsides too.
Ultimately whether you decide to create content on a hosted blog platform or not is your choice. Watching the video will help you make that an informed choice.