How to write for the web
Dan Petrovic conducted a study of 500 people and how they read web page. As we as some fascinating results, he also shares his thoughts and advice on how to improve your web content to maximise engagement.
Alan Stainer
Tech head through and through.
Divers : researching content. The more they read, the greater the buy-in. Skimmers : CEOs seeking proof of what the Diver claimed.