Just this one quote from Rand Fishkin’s transcript of the video should have your SEO taste buds tingling.
“The idea, hopefully, what I really want to do is get one of these ranking in the top two or three results. Then once I produce the other one, if it ranks on page one, we know how Google treats that. They’ll put it directly below. So they won’t have you rank number two and you rank number eight. No, you’ll rank number two, and if you rank number eight, boom, they’ll bump you up to rank number three.”
There is a lot more in the video you should watch.