Using Social Media Alone Does Not Work
BuzzSumo and Moz have done a really important piece of research and Rand Fishkin explains why.
I tend to agree with Rand’s assessment that social shares don’t mean people are actually reading your content. Time on page and real engagement is surely what matters the most in building links and (hopefully) improving your search ranking.
However, it doesn’t hurt to use social media and it should be part of your content distribution.
Some of it sounds right, but sharing in Google plus does improve a visibility of a post, while engagement does get points, the way G+ has evolved over the past three years, posts are truncated and pics are given more prominence. This in a way is good, but it is bad for engagement and quality curated content. Since I largely post science and Science fiction related topics, I can see over time how the engagement graph would look – it looks like the law of diminishing returns.
So while this is an interesting hypothesis, to make definitive comments, one would want to test it out using data after making hard predictions and see how close the correlation is – over multiple test data and tested by multiple testers. And if it can be called causation. Just sayin. That is how you get scientific with better degrees of certainty.
Logged in search results are also wildly different depending on your G+ contacts. It would be interesting to find out just how many logged in searches vs logged out are done on a daily basis.
Not all of us have an Internet connection to our home. It is very expensive, especially for those that were forced to take a mediocre job after their career left their nation.
Do you mean you are unable to make use of social media at home Indrid Cold?
Alan Stainer Unfortunately, you are correct. This is a library computer and connection. There has not been a pay television service, Internet connection, nor telephone connection to my home since 11 May, 2014. I miss it greatly, but I was forced to take a mediocre job after my career left my location. I held on as long as I could . I rather wish I had not just purchased a Jeep Wrangler Jk, but I did not see this coming. When I pay off the Jeep, I may try to reconnect my home again. I am living similar to the 1980s now. Without any sort of connections to my home, I sold all my connected devices and appliances, while they were still worth something. It is like living in a time warp. Maybe I should get a Rubick’s cube for entertainment. Why do I suddenly feel like drinking a New Coke? That stuff was nasty.