Long clicks, short clicks, CTR and the rest can affect rankings
Cutting through the jargon, it basically means user behaviour is taken into account. As ever though, do your own testing.
Originally shared by Rand Fishkin
How Does Google Use Queries, Clicks, CTR, & Long vs. Short-Clicks in the Rankings?
This week’s new Whiteboard Friday dives into some experiments we’ve run showing that engagement data is likely a part of Google’s ranking algorithm: http://bit.ly/CTRinGoogleRankings