Beacons are evolving
Google’s new Eddystone is not just another iBeacon. It goes much further than that.
Originally shared by Mike Elgan
Why Google Eddystone is an Apple iBeacon killer (or should be).
(Read my column: http://goo.gl/HjdzjD )
Google rolled out yesterday a new Bluetooth Low Energy beacon technology that competes directly with Apple’s industry-leading iBeacon offering.
It’s called Eddystone. And it’s a big deal. Here’s why: