The future effects of brand on search results
Really interesting discussion of the possibilities based on a patent filing.
Originally shared by Rand Fishkin
How Google Might Use Searcher, Usage, & Clickstream Behavior to Impact the Rankings
http://bit.ly/SurferBehavior My latest Whiteboard Friday talks about ways Google might peer into the search queries people perform, the sites they visit, and the intersection of clickstream + search data to impact the rankings.