Keyword research and content creation is not just about the product
Focus on the audience and their desires to maximise your visibility in search results. Rand gives a nice example in the video to do with fitness, but I won’t spoil it by giving away the details. Go and watch it!
Originally shared by Rand Fishkin
New Whiteboard Friday: Hacking Keyword Targeting
http://bit.ly/1sFEi5S – by serving your visitors interests and intents rather than just the most obvious, conversion-focused keywords, you can break out of the most competitive SERPs and find great opportunities.