You really need to understand who the people are that are visiting your website and the journey they are taking during the conversion process.
Great Whiteboard Friday.
Originally shared by Rand Fishkin
New WB Friday on Overly Aggressive CRO: http://bit.ly/1rp2SFg
Sometimes, companies aggressively try to boost CRO (conversion rate optimization), but end up hurting customer happiness, loyalty, and retention. In this week’s video, I’m using Moz as an example of the big mistakes sites make, and how to address/fix them.
p.s. Many thanks to Moz developer and one of the genius brains behind Mozscape, Phil Smith, for modeling in the photo. Way to go Phil!