Who are your target audience’s influencers?
It’s an important question and you really need to understand it in order to get those organic links flowing in your direction.
Originally shared by South Downs Tech
How can you get organic links, if your target audience won’t share?
It’s all about working who the influencers are and they may not even be your customers. Rand Fishkin does an excellent job of explaining the problem and the solution.
h/t Mark Traphagen
http://moz.com/blog/my-customers-wont-amplify-my-content-whiteboard-friday
